SECTORS

ATTRACTIONS

A vast array of new leisure/entertainment-oriented products and services is being created to meet the needs of today's value-conscious consumers. From capital-intensive four-season destination attractions to more modest, and often "portable" festivals and events, the range of attractions is almost limitless. As are the questions:

• > In such a competitive environment, how is a sustainable competitive advantage achieved?
• > How are value propositions clearly articulated to drive customer loyalty and gain repeat visits?
• > How does resident demand relate to tourist demand?
• > How does programming support visitation and maximize revenues?

From a bottom line perspective, capital investment must be commensurate with the attraction's ability to drive bottom line results. on a sustainable basis.

HLT has a solid understanding of the underlying success factors for attractions. As a result, HLT has completed a wide range of market, financial and related assignments for a variety of attraction operators.