Sectors

Lodging

The challenge: balancing service quality, operational efficiency and cost management with the need to grow revenue and enhance value. A challenge that extends across urban hotels, four-season destination resorts, convention hotels, and/or mixed-use entertainment/leisure developments that contain a lodging component. Managers try to provide the right mix of facilities, services and quality to motivate repeat visitation while owners look for consistent returns on investment. This results in difficult decisions:

  • How to remain competitive?
  • How to approach portfolio management: build, buy, sell?
  • How to grow revenue?
  • Where to position the enterprise for future success?

Our lodging sector approach is based on a clear understanding of demand drivers, vulnerability of competition, growth potential, and relevant market factors. Our clients include hotel development and management companies, real estate developers, financial institutions, and industry associations.

Illuminated hotel sign taken at dusk

Services We Offer for the Lodging Sector

Development Advisory

HLT can lead or advise through the entire development process from conceptualization, feasibility, design, contract negotiation and construction through to opening. We offer:

  • Extensive experience with complex projects
  • The ability to plan and “optimize” mixed-use project elements
  • Familiarity with most brand design standards and contract terms
  • Senior-level relationships at major brand and management companies
  • Ability to negotiate the business terms of relevant agreements

Asset Management

Knowledgeable and effective asset management is essential in those situations where ownership and operation are separated. HLT manages the manager by:

  • Determining an appropriate position, strategy and target for each asset
  • Ongoing monitoring of operations against target(s)
  • Controlling capital expenditures
  • Preparing concise, insightful and usable reports to ownership
  • Accessing additional specialized resources as required

Revenue Maximization

HLT has developed a reputation for effectively boosting top-line revenue through:

  • Yield and pricing analysis
  • Analyzing sales team structures and effectiveness
  • Identifying data needs and analytical tools
  • Managing distribution channels
  • Developing an overall revenue management strategy