As the economic benefits of tourism become better understood, more and more destinations are aligning policy decisions to create strategic investments in tourism infrastructure and marketing support.

But big isn’t always better. And the latest “flash-in-the-plan” methodologies, often sold as cookie cutter solutions, don’t fit in all cases. Matching the destination product offering (current and potential) with visitor expectations is crucial. As is encouraging private-sector involvement. HLT works with clients to help:

  • Develop tourism frameworks
  • Identify infrastructure and product needs (and enhancements)
  • Define the right mix of facilities, experiences and services
  • Position the product, service and/or destination
  • Figure out how to go to market
  • Find creative ways to raise capital for new initiatives

HLT’s experience reaches from local to international, public to private sector, specific products to destination managers and everything in between.

Jet airplane at sunset

Services We Offer for the Tourism Sector

Strategic Planning

HLT assists public- and private-sector interests plan for the future through:

  • Facilitation of Boards and Committees
  • Preparing strategic plans
  • Undertaking governance reviews
  • Interfacing with one or more levels of government
  • Setting long-term goals

Industry Support

HLT plays a leading role in supporting sector associations communicate to governments and related stakeholders by preparing:

  • Economic impact studies
  • Position papers
  • Industry engagement strategies
  • Infographics
  • Annual reports