Convention Centres

The development and operation of multi-million dollar event venues such as convention and exhibition centres, can drive significant economic benefits for a community, support employment and act as a catalyst for further development. But how is success determined within the venue business?

Established thinking focuses on the tourism-related economic impacts from large numbers of out-of-towners needing overnight accommodation and associated spending across a range of hospitality goods and services. More recently, attention has turned to how conventions and meetings can support the economic development targets of a given community by showcasing local industries and enhancing destination awareness/attractiveness.

Success results from proper articulation of the soundness of the concept, development of innovative approaches to financing, and the efficient conduct of day-to-day operations. Once developed, getting the most from the ever-competitive market and managing long-term operational costs effectively is critical to maintaining significant utilization rates growing economic impact and achieving a return on investment.

Services We Offer for the Conventions Sector

Expansion Assessment

HLT can lead or advise through the entire expansion process including:

  • Market substantiation
  • Competitive analysis
  • Defining space needs
  • Business case development
  • Quantifying economic impact
  • Communication strategy
  • Creating funding strategies

Marketing Strategies

Integration of the sales and marketing plans of a convention centre and the relevant destination marketing organization is vital to success. HLT helps by:

  • Defining and quantifying target markets
  • Identifying sales and marketing strategies
  • Facilitating integration of sales and marketing plans
  • Quantifying marketing budgets

Operational Benchmarking

HLT has a 10-year partnership with the Convention Centres of Canada to collect, analyze and disseminate (confidentially) operating data from Canada’s 19 largest convention centres. This “trusted advisor” status reflects HLT’s ability to understand convention venue operations and provide follow-on support.

Individually, HLT counts Canada’s ten busiest convention venues as long-standing clients.